Lenovo's annual sale event, running through Wednesday, trumpets discounts on accessories and electronics from Lenovo and other brands, said the company Thursday. The offers include $1,000 off the second-generation X1 Yoga, X1 Carbon laptops starting at $999, Yoga laptops for $999, 70 percent off computing accessories and a $239 PC deal on Monday, it said. A March 21-27 deals event, with daily doorbusters, also includes tablets and smart home products; doorbuster monitors are $85.99, it said.
As 80 percent of internet traffic will be video content this year, the AdRoll digital marketing platform announced Wednesday an artificial intelligence-based solution to reach customers across desktop, tablet and mobile web. Machine learning determines the optimal bid price per impression and analyzes user behavior to send the appropriate video ad to the right user.
T-Mobile announced gasoline and concert deals for its latest Tuesday promotion, as foreshadowed by CEO John Legere Sunday (see 1902110046). Customers can save 10 cents per gallon on up to 20 gallons weekly via Shell's Fuel Rewards, and they can sign up for access to exclusive stage-front tickets to sold-out Ariana Grande concerts, said the carrier Tuesday.
TCL brought the price of a 75-inch 4K LED TV below $1,000 in what it called a limited-time, member-only deal at Costco. The 75-inch TCL 4-Series 75S423 Roku TV, a Costco exclusive, is shown on the TCL website at $1,149, but priced $999 at the warehouse club’s e-commerce site and stores through March 3, while supplies last and with free shipping. The 75-incher is an extension of TCL’s 2018 line but launched last month at CES (see 1901070058). The price will return to $1,149 after the promotion ends, a TCL spokesperson told us Friday, saying there's no successor to that model at this time. The company didn’t disclose how many sets it allocated for the Costco promotion. At CES, Aaron Dew, TCL North America director-product development, focused on price as the differentiator in TCL’s new product announcements. He said 99 percent of TV sales in the U.S. market last year were priced under $2,000, and nearly every high-performance TV shown at CES would be “outside the budget of 99 percent of TV shoppers.” Meanwhile, Best Buy was selling TCL’s flagship 75-inch Series 6 QLED Roku TV Friday for $1,799, or $75 monthly with a 24-month financing plan.
Target pushed Apple promotions to customers in a Tuesday email. On sale at Target for $50 off are the Apple Watch Series 3 and the sixth-generation iPad. The 38mm GPS watch is $229, the 42mm version is $259 and the cellular version $329, and $359 with an aluminum case, said the retailer. Customers who buy the latest series of iPhones, with activation, get a $100 Target gift card, and Beats headphones are discounted by $30 to $70.
T-Mobile partnered with Lyft to give customers a $10 ride on Tuesdays this month, the carrier said Sunday. Another promotion announced during the Super Bowl gives the carrier's customers a free taco from Taco Bell once weekly when they create an account at the chain’s website and order online.
More Super Bowl tech ads were teased this week, reported AdAge, with T-Mobile CEO John Legere tweeting Monday the carrier is “back in the Super Bowl.” A two-second clip shows four football emojis pop up on screen. For Pringles, the star is a generic smart speaker with an Alexa-esque voice, indicating how quickly the chatty devices have become culturally ingrained. A character stacks different flavors of Pringles and his friend wonders aloud how many Pringles taste combinations exist. “Alexa” answers "318,000" and says: “Sadly, I’ll never know the joy of tasting any, for I have no hands to stack with, no mouth to taste with, no soul to feel with. I am at the mercy of a cruel and uncaring,” says the speaker before the taster instructs the device to switch gears and play "Funkytown."
An Amazon ad featuring the voice of Alexa welcoming Harrison Ford to the "Amazon beta testing" program will appear during the Super Bowl, an Amazon spokeswoman confirmed by email Friday. Ad Age ran a preview of a spot that ends with the big game's date, Feb. 3. Other teasers included celebrities Forest Whitaker, Ilana Glazer, Abbi Jacobson and astronauts Mark and Scott Kelly.
Home security product company SimpliSafe is representing the tech category during the Super Bowl, Adweek reported Tuesday, the company’s first such appearance. A 30-second spot is set to air in the first quarter, it said. Creative agency Preacher won't give a sneak peek, nor did it respond to questions Wednesday.
Videa will add Comscore TV measurement data to its linear TV buying and selling platform, it said Wednesday, for media buyers to reach targeted audiences and broadcasters to better position their inventories within linear TV advertising.