Amazon Mum After Hinting at Alexa-Based Commercials Coming in Super Bowl

An Amazon ad featuring the voice of Alexa welcoming Harrison Ford to the "Amazon beta testing" program will appear during the Super Bowl, an Amazon spokeswoman confirmed by email Friday. Ad Age ran a preview of a spot that ends with the big game's date, Feb. 3. Other teasers included celebrities Forest Whitaker, Ilana Glazer, Abbi Jacobson and astronauts Mark and Scott Kelly.