The number of U.S. households that bought consumer tech during the 12th week of the COVID-19 pandemic was down slightly from June 12-14, said CTA’s COVID-19 tracker Wednesday. Use of streaming video services (52% of U.S. households), live TV services (22%) and gaming livestream services (13%) fell. “With the start of summer, the dip we are seeing in tech purchase and content consumption is likely due to people getting outside more and families” vacationing, said CTA. “Households with people under the age of 35 are driving purchases of tech.” More than half had bought at least one device in the past week, it said after asking 1,000 homes online, June 26-28.

The FTC got more than 34,000 online shopping complaints from consumers in April and May, the agency reported Wednesday. “More than 18,000 of those complaints related to items that were ordered but never delivered,” the FTC said. “The most common item reported not delivered was facemasks, with other reports including sanitizer, toilet paper, thermometers, and gloves as not received.” Reports of unreceived items in May were near double those of December, which is peak holiday shopping season. The agency sent warning letters in June to marketing companies to remove and address online and social media posts claiming their products can treat or prevent COVID-19 (see 2006050059).

The next two to three years will be tough for the satellite communications industry, with COVID-19 stalling the aeronautical connectivity market and interrupting the growth curve of the backhaul market, Northern Sky Research analyst Lluc Palerm blogged Wednesday. There's still much long-term value in satcom, with opportunities in "extraordinarily large" addressable markets like mobility, backhaul and consumer broadband, he said. Various bankruptcies were bound to occur even without the pandemic, and the convergence of such issues as cheaper capacity, small cells and better performing ground systems will unlock markets, it said.

The pandemic “accelerated” consumer e-commerce adoption, said Brie Carere, FedEx executive vice president-chief marketing and communications officer, on a fiscal Q4 call Tuesday. E-commerce increased to 27% of U.S. retail in April, from 16% in calendar 2019, partly because “total retail contracted” during coronavirus lockdowns, she said. FedEx expects e-commerce as a percentage of retail will stay “elevated,” said Carere. “This shift has left an indelible mark on the retail industry, causing the bankruptcy of some chains that have been around for decades.” E-commerce helped retailers “with a strong omnichannel strategy flourish,” she said. “Surging” e-commerce sales from large retail customers drove a “sizable mix shift” to direct-to-consumer residential volume from commercial business-to-business transactions in Q4 ended May 31, said Carere. U.S. residential volume was 72% of revenue in the quarter compared with 56% a year earlier, she said. Carere thinks the strong shift to e-commerce was “structural,” not temporary: “We have seen a huge uptick in the categories that people are willing to purchase online.” FedEx saw that trend develop pre-COVID, “but it has accelerated when you think about things like furniture, large packages, high-value electronics,” she said. COVID-19 brought a “huge change in who is buying online,” especially 65-and-older consumers, she said. “I do not anticipate that these buying behaviors will revert back.” Wednesday, the stock closed up 12% at $156.66.

LED lighting company Brightline joined a Logitech collaboration, combining Brightline professional LED lighting with Logitech videoconferencing for Zoom Rooms, Microsoft Teams Rooms and Google Meet. As businesses embrace videoconferencing as employees shelter in place, “many of them have realized employees are unprepared for presenting a professional appearance on video,” said Sudeep Trivedi, Logitech Video Collaboration head-global alliance and go-to-market.

Shoppers could be hesitant to visit stores this holiday season, making the buy online, pick up in store (BOPIS) service an appealing option and an opportunity to test “brick-and-click” elements in post-purchases messaging, said retail consultant Monica Deretich. She suggested using parking lots as merchandising locations for last-minute items typically found at the checkout line. Marketing firm Sailthru, in whose Monday report the analyst appeared, singled out Best Buy’s curbside pickup experience (see 2005210037). Best Buy outlines “every step of the process,” provides links to help topics and displays relevant recommendations in post-pickup confirmations, said Deretich. The pandemic's impact is likely to “live on through the holidays,” she said.

Calendar 2020 estimates for “end-unit” sales of smartphones are “meaningfully lower” than pre-COVID-19, “even though estimates for enterprise laptops and Chromebooks have increased,” said Micron CEO Sanjay Mehrotra. “Reduced level of global economic activity has also curtailed near-term demand.” The pandemic's impact on Micron’s production early in Q3, which ended May 28, was limited to two “back-end assembly and test sites” in Malaysia, he told investors Monday. See here for Q3 details.

Global shipments of smartphone battery cells were $1.5 billion in Q1, up 5% from the same 2019 quarter, reported Strategy Analytics Tuesday. TDK-owned Amperex held the top revenue share at 36.5%, with LG Chem at 28.4% and Samsung SDI at 17.5%. SA expects demand for smartphone battery cells to diminish this year with the slowdown in smartphone shipments amid the pandemic.

The FCC Wireline Bureau could use $198 million in past unused funds as needed to satisfy funding year 2020 demand up to $802.7 million for its Rural Health Care program, a record amount that's up from the previous $604.76 million cap for this year, said a public notice Tuesday. Chairman Ajit Pai said the carryover funding ability is fortuitous because "telehealth is proving to be critical in our fight against COVID-19."

The Mississippi legislature cleared $150 million for rural broadband, responding to COVID-19, with the Senate voting 52-0 Monday to concur with House amendments to SB-3046. The House voted 109-0 Sunday for the bill supported by Mississippi Public Service Commissioner and NARUC President Brandon Presley (see 2006260059). “In the past three days, the state flag has been changed and $150,000,000 in broadband funding has been approved,” the Democratic commissioner tweeted. “Not a bad few days for Mississippi’s future.” Gov. Tate Reeves (R) still must sign the bill; he didn’t comment Tuesday.