Tech Purchases, Content Consumption Down in Pandemic's 12th Week, CTA Finds

The number of U.S. households that bought consumer tech during the 12th week of the COVID-19 pandemic was down slightly from June 12-14, said CTA’s COVID-19 tracker Wednesday. Use of streaming video services (52% of U.S. households), live TV services (22%) and gaming livestream services (13%) fell. “With the start of summer, the dip we are seeing in tech purchase and content consumption is likely due to people getting outside more and families” vacationing, said CTA. “Households with people under the age of 35 are driving purchases of tech.” More than half had bought at least one device in the past week, it said after asking 1,000 homes online, June 26-28.