Samsung is seeking trademark protection for the “8-Point Battery Safety Check" nomenclature it used last week to describe the safety protocol it put in place to prevent a repeat of the Galaxy Note7 fiasco (see 1701230048). Patent and Trademark Office records show Samsung applied to register the term Jan. 23, the same day it called a Seoul news conference to announce the checklist protocol it said would address device safety "from the component level to the assembly and shipment of devices." The company “has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services,” said the application. It lists mobile phones as a category of product that could carry the trademark, but also a range of other consumer goods, including TVs, tablets and wireless headsets.

“LaserLite” is the trademark Sony wants to register for a line of 3LCD laser light projectors, said a Dec. 15 application at the U.S. Patent and Trademark Office. Sony is a longtime backer of the Epson-invented 3LCD front-projector technology that competes with DLP from Texas Instruments. “The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services,” said the application, which was submitted by Sony Electronics in San Diego.

Samsung applied Dec. 15 to register the trademark “NewPace Communications Inc.” as a supplier of rich communications services (RCS) technology, U.S. Patent and Trademark Office records show. Samsung recently acquired NewNet Communications Technologies, a provider of RCS infrastructure and services that was known as NewPace before it was bought by Skyview Capital, said a Nov. 15 announcement. With RCS, consumers will “benefit from an advanced messaging experience with features such as enhanced calling, group chat, and the ability to easily share and transfer large files including multimedia and high-resolution photos,” the announcement said. Sprint recently became the first carrier to deploy upgraded text messaging through an RCS-based offering developed by Google (see 1611040021).

Samsung filed four separate trademark applications in recent days that suggest a preview of the buzz terms the company is planning to use when it takes its 2017 TV product line to market in the months after CES. All four applications were filed Dec. 2 at the Patent and Trademark Office, a day after applications for the identical terms were filed with EU trademark authorities, PTO records show. One of the applications is to trademark the term, “Real Black,” in an apparent attempt to do battle against OLED sets from rival LG, which LG markets on its website as having “perfect black” for a “more lifelike image” and uniquely “great shadow detail.” Samsung landed an October 2014 trademark registration for a similarly worded term, “Real Black Filter,” PTO records show. A feature by that name was the talk of Samsung’s high-end plasma TV models at the January 2010 CES for having the ability to reduce onscreen glare caused by ambient light, "so blacks and shadow details are as crisp and defined as possible," an online review then quoted Samsung as saying. Samsung was among the last suppliers to abandon the plasma TV category a few years later (see 1407080054). Other Samsung TV-related trademark applications filed Dec. 2 at PTO were for “Q Contrast,” “Q Contrast Ultimate” and “True Details,” agency records show. Samsung representatives didn’t comment Friday.

Samsung’s Korean parent wants to register the name “Roomi” as a trademark for a range of possible LCD, OLED and quantum-dot panels for TVs and monitors, the company said in an Aug. 16 application (serial number 87140475) at the Patent and Trademark Office. The PTO application is based on a similar claim filed Aug. 11 with EU trademark authorities (application number 015740641), agency records said. Samsung didn’t comment Monday when questioned on the significance of the name Roomi for TV and monitor panels or whether the company plans to introduce the Roomi name at next week’s IFA show in Berlin, where it scheduled a Sept. 1 news conference. Samsung’s application appears to bear no relation to a “Roomi” trademark registered in April 2015 to a New York startup that goes by the same name. That trademark, for a roommate-searching smartphone app, consists of a stylized image of the word Roomi, “with an image of a microscope forming the top of the letter ‘R,’” said its registration certificate (number 4715908). In contrast, Samsung’s application for Roomi is for a trademark that “consists of standard characters, without claim to any particular font, style, size, or color,” the application said. Roomi representatives didn’t comment Monday.

Apple wants to register the trademark “Night Shift” for a class of “computer software for controlling computer and mobile device display screens,” the company said in a June 28 application (serial number 87086665) filed at the Patent and Trademark Office. Apple filed a similar application (number 69112) with Jamaican trademark authorities in January, PTO records show. Apple doesn't intend to rely on Section 44(e) of the trademark law on foreign trademark ownership as a basis for registering the same trademark in the U.S., “but wishes only to assert a valid claim of priority,” said the application, signed by Apple Director-Legal Thomas La Perle. “The application should not be suspended to await the submission of the foreign registration,” it said. Apple representatives didn’t comment Wednesday.

New ad or marketing slogans and taglines to support Samsung’s Galaxy brand are the apparent aim of a string of six trademark applications, all filed June 2 by Samsung’s Korean parent, Patent and Trademark Office records show. All except one application list a similar range of goods and services where the taglines will be used, from smartphones and tablets to smartwatches and virtual reality headsets and software. The taglines applied for include: (1) “Play with Galaxy” (serial number 87058564); (2) “Create with Galaxy” (serial number 87058556); (3) “Explore with Galaxy” (serial number 87058546); (4) “Move with Galaxy” (serial number 87058527); (5) “Go with Galaxy” (serial number 87058507); and (6) “A Galaxy of Possibility” (serial number 87058470). The application for “A Galaxy of Possibility” lists more intended uses than the others for the slogan -- from dishwashers to air conditioners to “audio and video broadcasting services over the internet in the field of virtual reality.”

Samsung’s Korean parent applied to register “SAMSUNG W A" as a trademark for two international classes of goods and services, Patent and Trademark Office records show. The desired trademark, which consists of the wording "SAMSUNG W A" in “stylized form,” will apply to “application software” for smartphones and tablets “for use in accessing online retail store services featuring wearable computer devices” and other products, said the application (serial number 87049162), which was filed May 25 at PTO. Samsung envisions using “SAMSUNG W A” for smartphone apps “providing deals, discounts, coupons, product reviews and links to online retail stores,” the application said.

Amazon, which announced last month it was breaking out a separate Prime Video membership in an offering that competes against Hulu and Netflix (see 1604180034), filed for the Amazon Video Direct trademark with the U.S. Patent and Trademark Office on May 10. Amazon also filed for the Prime GT and GT Prime trademarks the following day. Amazon didn't immediately respond to questions. Meanwhile, the Wall Street Journal reported Sunday that Amazon plans to roll out new lines of private-label brands in June, including perishable foods. Among the brands discussed were Happy Belly, Wickedly Prime and Mama Bear, and the company will stock items such as nuts, spices, baby food and coffee, said the article. Amazon sells headphones, cables and other CE accessories under the AmazonBasics label.

Samsung Research America of Mountain View, California, seeks registration of “Marix” as a trademark for a class of “computer software for controlling, monitoring and restricting access to televisions, desktop computers, and portable and handheld electronic devices,” said its April 19 application (serial number 87006511) at the Patent and Trademark Office. The subsidiary also wants to use the trademark for computer software to “remotely manage” those conditional-access “settings,” as well as for parental control software, the application said. Samsung representatives didn’t comment Monday.