Amazon Files Trademark Applications for Prime, Video Services

Amazon, which announced last month it was breaking out a separate Prime Video membership in an offering that competes against Hulu and Netflix (see 1604180034), filed for the Amazon Video Direct trademark with the U.S. Patent and Trademark Office on May 10. Amazon also filed for the Prime GT and GT Prime trademarks the following day. Amazon didn't immediately respond to questions. Meanwhile, the Wall Street Journal reported Sunday that Amazon plans to roll out new lines of private-label brands in June, including perishable foods. Among the brands discussed were Happy Belly, Wickedly Prime and Mama Bear, and the company will stock items such as nuts, spices, baby food and coffee, said the article. Amazon sells headphones, cables and other CE accessories under the AmazonBasics label.