The HDR10+ Technologies consortium announced new print and digital advertisements promoting the HDR10+ Ecosystem Experience for IFA 2022 and CEDIA Expo later this month. Ads highlight the location of exhibitors offering HDR10+-compatible AV receivers, video projectors and connected TVs. Brands include Denon, Epson, Hisense, JVC, Marantz and Samsung, it said Thursday.

Sony announced three native 4K HDR laser projectors based on a SXRD 0.61-inch panel. The XW series home projectors have a Sony processor using technology adapted from the company’s Bravia TVs, it said Tuesday. Object-based HDR remastering analyzes objects in each frame to match content, it said. The top model in the series is the VPL-XW7000ES ($27,999), rated at 3,200 lumens brightness, with a 70mm Advanced Crisp Focused lens and a live color enhancer that’s said to optimize the picture in bright living spaces. The midrange VPL-XW6000ES ($11,999) delivers 2,500 lumens brightness, and the VPL-XW5000ES ($5,999) has a 2,000-lumen rating, Sony said. The company underscored the size of all three models, which are 20%-30% smaller and lighter than the models they replace, it said. The new projectors, due in summer, have input lag reduction to boost display reaction speed for gamers; they support a 2K 120Hz input with 13-millisecond input lag, the company said. The XW series' Triluminos Pro technology displays 95% of DCI-P3 color gamut, Sony said.

Dolby is battling short-term “headwinds” but remains positioned for revenue growth and “impressive” operating margins, Colliers analyst Steven Frankel wrote investors Friday in a post-CES report. Noting Samsung is the “lone holdout” among major TV makers for Dolby Vision adoption, Frankel said the ubiquity of Vision, and the “lack of momentum behind HDR10+,” makes it “only a matter of time before Samsung joins the Vision camp.” Samsung’s new Micro LED and Neo QLED TVs incorporate Atmos, which Frankel called “an encouraging sign.” Samsung didn't comment. The analyst cited multiple new TVs with Dolby Vision from TCL, Sony, Panasonic, Hisense, LG and Skyworth, and the Samsung HDR format is also now available on Hisense and Xiaomi short-throw projectors. Frankel noted HDR10+ added support for a gaming mode (see 2201030027), “playing catch-up to Dolby Vision’s growing support” across gaming titles. Dolby Vision IQ, which had support from a handful of high-end models in 2021, will trickle down to lower priced TVs for 2022, including Hisense’s 7 and 6 Series TVs (see 2201040063). Dolby Vision IQ will be available this year on TVs priced as low as $579, he said.

The new HDR10+ Gaming standard uses “source side tone mapping for more accurate game output to compatible displays, said the Samsung-led HDR10+ Technologies consortium Monday. “Every device must undergo rigorous compliance testing to insure that it meets performance requirements” before earning a certification logo, it said. HDR10+ Gaming title support will be demonstrated at CES 2022 by Saber Interactive and Game Mechanic Studios. Samsung Electronics announced last week it will build the new standard into its 2022 gaming monitors and Neo QLED TV lineup in the Q70 TV series and above (see 2112230062).

“Select” 4K and 8K TVs and gaming monitors for 2022 will support the new HDR10+ gaming standard, to be unveiled at CES 2022 with Nvidiai graphics processing unit support and backing from 4K and 8K game titles, said HDR10+ originator Samsung Thursday. Samsung will build the new standard into its 2022 gaming monitors and Neo QLED TV lineup in the Q70 TV series and above, it said. The new standard “gives game developers the tools they need to provide gamers with a compelling and consistent HDR gaming experience without the need for manual calibration across a variety of display technologies for various input sources, including consoles, PCs and more,” said Samsung. The standard enables the game engine built into displays and monitors to automatically optimize game content in real time, it said.

Ateme is adding HDR10+ metadata support to its Titan Live line of live Ultra HD transcoders, said the video delivery company Tuesday. “This marks a world first,” said Ateme, because the ability to generate HDR10+ metadata was previously available only for non-real-time content such as VOD or Ultra HD Blu-ray discs. Ateme will offer the new capability for free to all Titan Live customers by year-end, it said. Introducing HDR10+ to more “use cases” such as live sports streaming and ATSC 3.0 broadcasts will be “transformative,” said Thomas Burnichon, Ateme vice president-innovation strategy.

Dolby Vision HDR gaming is now available on the Xbox Series X and Series S consoles, tweeted Dolby Labs Tuesday. “Gamers will be able to enjoy full-spectrum visuals with the rollout of #DolbyVision gaming across these consoles,” it said. “This is next-level gaming with next-level HDR,” said Dolby. More than 100 titles “optimized” for the Series X and Series S consoles “will benefit from Dolby Vision enhancements, delivering a more accurate HDR gaming experience,” it said.

Colliers' Steven Frankel referenced rising adoption of Dolby Vision vs. a “paucity of newly produced streaming content available in HDR10+,” in a Monday investor note. Netflix, Apple and Disney have “standardized around Dolby Vision,” said the analyst. Several product announcements over the past few months underscore Dolby’s “virtuous cycle,” where broader adoption of Vision and Atmos is leading to more content supporting these formats, in turn driving more device adoption, Frankel said. He highlighted Hulu’s app upgrade with several originals in Vision, including The Handmaid’s Tale. Vimeo is the first service to enable consumers to host, share and playback videos in Dolby Vision, he noted. In device support, Sonos upgraded the Beam sound bar, adding Atmos at the entry level, Xiaomi’s 11 Lite 5G NE smartphone has Vision playback, and the Apple 12 and 13 iPhones can record and play back in both Dolby formats. Amazon threw its weight behind Dolby, too, integrating Vision and Atmos in the Fire TV Stick 4K Max and Vision in the top-end models of its upcoming Omni series of TVs, currently on preorder. An HDR10+ spokesperson emailed Monday that most Hulu Original titles are available in both HDR10+ and Dolby Vision and that content from Amazon Prime Video is in HDR10 with HDR10+ metadata.

Harmonic announced public cloud support for delivery of Dolby Vision live content. The company integrated Dolby Vision into its VOS cloud streaming platform and XOS software-based appliance to streamline ultra-high-definition HDR live production, it said Thursday.

LG announced Dolby Vision HDR at 4K 120 Hz, underscoring its focus on premium gaming in the C1 and G1 series OLED TVs. Firmware version 03.15.27, now rolling out, makes LG’s C1 and G1 series OLED TVs the first capable of supporting the latest Dolby Vision update, said the company Monday. LG’s OLED Z1 series, QNED mini LED QNED99 series and NanoCell NANO99 series TVs will also get the update in July, said the company. More 2021 and 2020 TV models are being tested for Dolby Vision gaming in either 60Hz or 120Hz, it said. The firmware update also brings a game dashboard feature to 2021 LG TVs equipped with Game Optimizer. The floating on-screen menu, designed to replicate the head-up display found in many games, shows the TV’s settings and allows users to switch among genres -- standard, first-person shooter, role-playing or real-time strategy -- without pausing the action. The dashboard shows the status of other modes such as whether black stabilizer, low latency and variable refresh rate are activated. Users can launch the Game Optimizer directly from the dashboard.