CTA forecasts that the consumer tech industry will ship 800,000 NextGenTV sets this year, for 167% growth from 2020's 300,000 units, Vice President-Research Steve Koenig told a live ATSC webinar. It projects 12 million ATSC 3.0-compatible sets will be shipped in 2024, for 31% of all TV unit volume, he said.

The U.S. “is finding unity on a number of major tech issues,” said CTA President Gary Shapiro. Democrats and Republicans agree with the American public “that we need high-speed broadband in our homes,” he told the first virtual CES this week. “We must accelerate 5G deployment and extend broadband to underserved urban and rural areas. Our use of digital health technology has skyrocketed during the pandemic. We must keep the momentum going by removing unneeded and outmoded rules.”

Verizon CEO Hans Vestberg in a CES keynote highlighted 5G and the technology made possible by the new generation of wireless: "You’re seeing change right before your eyes.”

Brian Deese, director of the National Economic Council for the incoming Biden administration, said at the virtual CES 2021 Tuesday the tech sector will play a role in the recovery of the U.S. economy, hit hard by the pandemic. Deese was interviewed by CTA President Gary Shapiro and was the first official from the new administration to speak at CES.