Avi-on Labs launched its Simple Bluetooth Home system Wednesday, announcing a line of GE-branded lighting devices made by Jasco as its first branded products (http://prn.to/1t5pew). Avi-on uses CSR Bluetooth mesh networking to manage and control traditional household plugs inside and outside of the home as a Bluetooth Smart-based alternative to Wi-Fi-based connected home systems. Backed by a crowdfunding effort, Avi-on showed products last week at the Bluetooth NYC Media & Demo Event in New York (see 1410150091) but had not yet named GE as its brand. Avi-on pitches Simple Bluetooth Home as an easy-to-use platform that’s inexpensive and doesn’t require a hub. Consumers can control and manage a virtually unlimited number of Avi-on Bluetooth Smart-enabled products, including lamps, fans, small appliances, music systems and outside lights, the company said. The system allows users to turn lights on and off, dim, put them on schedules, or group them into scenes, the company said. Avi-on allows users to control home devices “with either one click of a light switch or one tap on the app,” said CEO Eric Miller. The suite of GE Bluetooth Smart products available at launch includes a light dimmer, light switch, indoor plug, indoor dimmable plug and outdoor plug, all under $40, the company said. Bundles are available for up to 25 percent off for a limited time at the Avi-on.com website, the company said.