Analyst: Brazil Ban May Signal a Tipping Point for X

Despite numerous social media platform competitors, X has maintained its user base due to its personalized algorithms and people engaging with one another on the platform, Midia analyst Hanna Kahlert blogged Tuesday. However, that changed with X's recent ban in Brazil, as Bluesky has seen a surge in user downloads and usage, she said. It's unknown whether that translates into consistent, long-term usage. But with Bluesky also seeing growth in Portugal and other South American nations such as Chile and Argentina, it appears a competitor can finally draw users from X, she said.