Mass. AG Promises to Enforce State Laws Against Deceptive AI Activity

Consumer protection, anti-discrimination and data privacy laws apply to AI systems, Massachusetts Attorney General Andrea Campbell (D) said Tuesday in an advisory to AI developers, suppliers and users. AI’s benefits, including innovation and market efficiency, don’t outweigh the technology’s “real” risks like bias and lack of transparency, said Campbell in a statement. AI use is becoming more common, and laws apply to the technology as they would in other contexts, she said: “My office intends to enforce these laws accordingly.” She highlighted a list of unfair and deceptive practices that can be prosecuted under state law, including false advertising, performance misrepresentation and deceptive content.