FCC Unanimously Approves Geotargeted Radio Order

The FCC unanimously approved an order allowing broadcasters to use FM boosters to originate geotargeted radio content (see 2402090044). The order lets broadcasters apply for an experimental license to carry geotargeted content for a maximum of three minutes per broadcast hour. Such content is expected to be mostly advertisements, and the push for geotargeted radio has faced heavy opposition from NAB and larger broadcasters over concerns about ad rates and interference (see 2210210050). The item includes a further NPRM that seeks comment on establishing a more permanent process to replace the experimental license. In comments included with the order, FCC Commissioner Geoffrey Starks said the order would help minority and small- market broadcasters. “No fewer than 21 civil rights organizations also urged us to make this change,” he said. “They believe geotargeting has the power to diversify media ownership, while giving small businesses and community organizations more of an opportunity to get their message on the air.” The FCC has for years “ensured that various technologies from cable to 5G to next-gen broadcast TV have the freedom to target their content to specific geographies,” said Commissioner Brendan Carr in his statement with the order. “Except the FCC has never allowed radio broadcasters that same opportunity. It has artificially limited broadcasters’ business models,” he said. The order said: “Weighing the competing interests in this proceeding, we find that program origination over boosters will advance the public interest with benefits that outweigh the concerns.”