Apple Overtook Samsung in Global Smartphone Market in Q4: Counterpoint

Apple eclipsed Samsung in Q4 2023 for the top spot globally in the smartphone market, Counterpoint blogged Tuesday. It said the global smartphone market grew 7% in 2023, and 8% in Q4 compared with Q4 2022, reaching 323.2 million units. Beyond losing share to Apple in the premium market, Samsung gave up market share in the mid-tier segment to Chinese original equipment manufacturers such as Xiaomi and in the entry-level segment to Transsion brands, Counterpoint said.