Sinclair and Roxi Offer Interactive ATSC 3.0 Music Channels

Streaming music company Roxi is partnering with Sinclair on an offer of interactive music channels broadcast over ATSC 3.0 in U.S. homes starting this year, said a Sinclair news release Tuesday. The initial Roxi music, karaoke and games channels will “feature the interactivity and capabilities of a music app, without having to download or launch an app,” the release said. “Our viewers will be able to pause, play and skip on broadcast TV for the first time,” said Roxi CEO Rob Lewis in the release. The Roxi Music Video Channel will feature “curated collections of the very best high-quality music videos from the biggest names in music” and allow viewers to pay for an ad-free version. The Roxi Music Games Channel features interactive music games, and the Roxi Music Video Karaoke Channel will feature karaoke tracks with original music videos and scrolling lyrics, the release said. “We’re confident this partnership will help accelerate the adoption of NextGen TV by delivering entertainment features that consumers will increasingly come to demand on their televisions,” said Skip Flenniken, Sinclair vice president-general manager, technology business development.