FTC Staff Cognizant of AI Impacts on Creative Fields

The FTC will “closely monitor” generative AI for enforcement opportunities to protect competition and consumers, agency staff said in a report issued Monday. Staff offered takeaways from an October roundtable where creative professionals discussed AI's benefits and risks. Their concerns touched on data collection without consent, undisclosed use of work, competition from AI-generated creators, AI-driven mimicry and false endorsements. “Although many of the concerns raised at the event lay beyond the scope of the Commission’s jurisdiction, targeted enforcement under the FTC’s existing authority in AI-related markets can help protect fair competition and prevent unfair or deceptive acts or practices,” the agency said.