Fla. Privacy Bill Passes Legislature

Florida’s privacy bill passed the legislature and will go to Gov. Ron DeSantis (R). In Thursday floor sessions, the Senate voted 40-0 for an amended SB-262 and the House voted 110-2 Thursday to agree with the Senate’s edits. The quick back and forth on the privacy bill occurred after House extensively amended the bill earlier this week (see 2305030040). The House agreed to the Senate’s edit to the House’s edit on the definition of targeted advertising, which was controversial throughout the legislative process. The amended bill would allow consumers to opt out from companies “displaying to a consumer an advertisement selected based on personal data obtained from that consumer’s activities over time across affiliated or unaffiliated websites and online applications used to predict the consumer’s preferences or interests.” The House also agreed to Senate tweaks to House requirements on children’s protections and money recovered by the attorney general.