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Model Explores Appeal in ‘Likeness’ Lawsuit Against Amazon, Walmart

A fashion model who sued Amazon, Walmart and Ulta for using her likeness in their advertising is considering appealing a decision against her in U.S. District Court for Southern New York in Manhattan (see 2301260040), her attorney said in a statement Friday. "This is an important matter of first impression that is of great importance to those whose likenesses have been used online without consent,” said attorney Scott Burroughs of Doniger/Burroughs, who represents model Patty Ratermann. “We plan to explore all options, including appeal." U.S. District Judge Jesse Furman ruled that Amazon, Walmart and Ulta are immune under Communications Decency Act Section 230.