Mobile Operators to Lose $2.5B in Messaging Revenue to Chat Services: Juniper

Mobile operators will lose $2.5 billion next year to business messaging providers such as Messenger, WeChat and WhatsApp, up 20% from 2021, said Juniper Research Wednesday. Promotional messages will account for nearly a third of the revenue loss as businesses increasingly use messaging for rich media marketing campaigns. SMS business messages will reach 1.7 trillion next year, up from 1.6 trillion in 2022, it said. SMS use will be strong at retail, with operator-led messaging channels in multi-factor authentication tracking along with the growth of e-commerce, Juniper said.