AM/FM Radio the Preferred Audio Source in Cars, Even for Gen Z: Edison

Traditional AM/FM radio is the top listening device in vehicles for Gen Zers (ages 13-24), Edison Research said Tuesday. The 48% who listen to radio compare with 43% who listen through a mobile device, it said. Noting a “surprise” result given Gen Zers’ preference for mobile phones as a listening device, Edison said the in-car environment is “different.” Listeners 25-54 spend 55% of their in-car listening time with AM/FM radio, 26% with a mobile device and 14% with satellite audio, said the report. Satellite’s deepest reach is with 55-plus listeners, who spend 23% of their in-car listening time with a satellite receiver, the report said. About 3-4% of listeners across all age groups listen to a CD in the car, it said.