US Connected TV Devices at 1B 'Saturation Point,' Says S&P

The U.S. installed base for internet-connected video devices will rise at just a 2.3% compound annual growth rate from 2021-2026, with broadband households having an average of 8.5 devices, S&P Global Market Intelligence emailed Monday. The number of connected video devices topped 1 billion last year for the first time, reaching a "saturation point," S&P said. Smart TVs have the highest growth potential, it said. Subscription VOD services have “served the streaming video segment well” to date, S&P said; ad-supported models will provide “further monetization.” Total smartphone subscriptions are expected to reach 303.1 million this year, rising to 314.5 million in 2026; the installed base of smart TVs is given at 208.5 million for 2022, growing to 274.2 million. S&P forecasts 1.1 billion installed connected video devices through the forecast period.