TCL, Hisense Bow Viewer Features for FIFA World Cup Qatar

Ahead of the FIFA World Cup Qatar 2022 kick-off Sunday, TV makers were wooing fans globally with enticements to buy TVs and interact with features and events geared to the four-week tournament. TCL said Friday it’s launching creative filters, games and challenges on Tik Tok and Kwai, and augmented reality filters on Instagram let fans show support for their favorite teams and players. The TV maker will have pop-up road shows globally where fans can gather in a “carnival atmosphere” to share experiences in person, it said. FIFA sponsor Hisense launched World Cup Daily Wednesday, on which celebrities, creators, influencers and soccer “legends” will recap the day’s play on a 25-minute broadcast with announcers from Eurosport, BBC and EA Sports FIFA Global Series. Content will also include archived footage from past tournaments. Hisense launched FIFA+ in April for its Vidaa-powered devices, making “thousands of free hours” of original, live and archived soccer matches available to viewers. World Cup Daily can be viewed via the FIFA+ app that's preinstalled on Hisense TVs, but it’s not exclusive to Hisense TV owners, a spokesperson emailed: Consumers who download the FIFA+ app can watch it on other devices.