VMVPD Gains Helped Offset Some MVPD Subscriber Losses in Q3: Leichtman

In Q3, the largest MVPDs, with about 92% of the market, lost about 785,000 net subscribers, compared with a pro forma loss of 650,000 in Q3 2021, Leichtman Research Group said Monday. Combined, those MVPDs have about 71.4 million subscribers, it said. The top cable providers lost about 980,000 video subscribers, up from a loss of 700,000 in Q3 a year earlier. Telco and DBS services altogether lost about 700,000 in the quarter, compared with 630,000 lost the same quarter a year earlier. Virtual MVPDs added about 900,000 subs in the quarter, up from gains of 680,000 year over year. Leichtman said Q3 marked the third-best quarter ever for net subscriber adds for the top publicly reporting vMVPD services.