E-Comm Tech Allows Star Trek Fans to Interact With Chess Set Pre-Purchase

Paramount Consumer Products announced an interactive shopping experience with droppLabs for The Noble Collection’s Star Trek Tridimensional Chess Set Thursday. Dropp’s extended reality and e-commerce technology allows consumers to experience and interact with the 3D chess set before buying the physical product, the companies said. Providing Star Trek fans “a compelling interactive digital experience in advance of purchasing and receiving a physical product is the essence of shopatainment and the future of E-commerce," said droppGroup CEO Gurps Rai.