Charter and Comcast JV Expands Xumo Brand to 'Ecosystem'

Charter and Comcast's streaming platform joint venture will operate as Xumo, expanding the brand from the free ad-supported TV service (FAST) to an “ecosystem” that includes streaming devices, content and a platform for partners “to reach audiences at scale,” they said Wednesday. Flex, the 4K streaming player Comcast licensed to the joint venture, will become Xumo Stream Box, and XClass TV will become Xumo TV, they said, with both using Comcast’s platform. Xumo will go to market with the first branded devices late next year, distributed by Comcast, Charter and Walmart, they said. The Xumo FAST service, which has “hundreds” of linear channels and on-demand content, will be rebranded Xumo Play and continue to be available as an app on other streaming platforms, said the MVPDs.