Deadline Extended in Fraudulent Ad Suit Over Ring's Security Kit

The plaintiffs and defendants in the false advertising complaint against Ring agreed in a joint stipulation Thursday to extend by a month to Nov. 21 the deadline for the defendants to respond to the class action. The packaging, ads and marketing materials associated with Ring’s $399 Jobsite Security 5-Piece Starter Kit falsely represent to consumers that the kit, when used in conjunction with an internet connection and Ring’s Pro Subscription with “24/7 professional monitoring” will automatically call authorities when their motion sensors have been detected, alleged the Sept. 23 complaint (docket 2:22-cv-06909) in U.S. District Court for Central California in Los Angeles. The complaint also names Home Depot and Ring parent Amazon as defendants. “The Jobsite Security Kit and Pro Subscription are not capable of this advertised functionality,” it said. “Users must call authorities themselves” or instruct Ring to do so when prompted, said the complaint. Consumers were “effectively sold” a 911 speed dial to press when their motion sensors have been triggered, it said. “Ring advertises and misrepresents on its website that its Pro Subscription provides functionality that it knows it does not actually provide,” the complaint said. The suit alleges violation of California’s Consumers Legal Remedies Act, plus false advertising and unfair competition laws. Ring, Amazon and Home Depot didn’t comment Friday.