TCL Jumps Into Metaverse With Halloween Campaign on Roblox

TCL announced its move into the metaverse Wednesday, saying it’s launching a Halloween campaign on Roblox to let users create their own metaverse experiences and learn about TCL products. The Halloween campaign will launch across TCL social media accounts in multiple markets, the company said, saying it will invite audiences to join #Fun_Tastic Party at the Dream House on Roblox beginning Friday. Participants will choose a personalized Halloween costume for their avatar before exploring a “dream house,” where they will have virtual experiences with TCL technology, the company said.