FTC to Vote on Potential Rulemaking Process for Fake Reviews

The FTC will vote Oct. 20 whether to initiate a potential rulemaking to combat fake reviews and endorsements, the agency said Thursday. The commission is considering an advance NPRM that would seek comments on the “prevalence of fake and deceptive reviews and the consumer harms arising from them,” it said. The agency recently solicited comments on potential changes to its ad endorsement guidelines (see 2209270065). The commission is also expected to vote Oct. 20 on an ANPR to start a rulemaking for “junk fees that are charged for goods or services that have little or no added value to the consumer.” This will be the first meeting since Commissioner Noah Phillips' formal resignation.