The Roku Channel Launches in Mexico With 25 Live Channels

The Roku Channel launched in Mexico, Roku announced Thursday. Rob Holmes, Roku vice president-programming, said the addition is part of the company’s plans to expand internationally with free content. The Roku Channel is one of the top five channels on the platform in the U.S. in reach and engagement hours, he said. At launch, The Roku Channel in Mexico will have more than 25 live channels, in addition to on-demand content, the company said.