Electronics, Computer Prices Continue to Plunge: Adobe

Prices for electronics, the largest category in e-commerce with 18.6% share of spend last year, dropped 11.3% year on year in September, faster than pre-COVID-19 pandemic levels and 1.2% down from August, Adobe reported Wednesday. Electronics prices have fallen consistently since December when they decreased 2.6% year on year, and cuts accelerated in recent months, posting year-on-year declines of 10% in August and 9.3% in July. Computer prices fell “significantly” at 14.1% year on year, having their biggest drop since March 2020, said the analytics firm. Computer prices have fallen online for 21 consecutive months, now outpacing pre-pandemic levels of an average 9.2% decline 2015-2019; they fell 12.6% year on year in August, and September prices were 1.9% down from August, it said. September price decreases for electronics and computers were record lows for the categories this year. Overall, online prices slipped 0.2% year on year in September but rose 0.8% from August, Adobe said. Food prices have remained high, with September grocery prices jumping 14.3% year on year.