UK Firm Bows Apple Watch Breathing App That Rewards Users With NFTs

U.K.-based health AI company Vagus.co-launched a breath-taking app called Breathe Flow that’s designed to help users improve their breathing, reduce stress and give early warnings for health issues, the company said Tuesday. It’s the first app to give digital health data ownership with non-fungible tokens for Apple Watch, enabling users to earn income and rewards, the company said. Users earn income by selling the Vagus NFT (V-NFT) or by receiving rewards, the company said. When using Breathe Flow, users “mint” one new data V-NFT for each 10 days of Vagus tests, the company said, calling the blockchained V-NFT a “smart contract to prove ownership.” Public trading with V-NFTs will begin when 10,000 V-NFGs have been created by Breathe Flow users, it said. The monitoring provides precise breathing-based health analysis, including how the heart is responding to each breath, Vagus said. The app is free for Apple and Withings smartwatches that can take electrocardiogram measurements, it said.