Amazon Sets Prime Discounts for NFL Gear Ahead of TNF Exclusive

Commemorating this week's first Thursday Night Football game to be streamed exclusively on Prime Video, Amazon on Tuesday announced offers for discounted NFL-licensed products and experiences. Deals for NFL gear will be offered to Prime members throughout the season at up to 25% discounts, and Amazon is selling Echo Studio devices and bundles at up to a quarter off, it said. Ex-San Francisco 49ers wide receiver Jerry Rice and other celebrities will appear in an interactive viewing experience from Los Angeles with more than 250 Prime members who added Thursday Night Football to their Prime Video Watchlist, Amazon said. Attendees will experience the game through LED screens enabled with interactive features, X-Ray and Next Gen Stats powered by Amazon Web Services, plus sound effects from big game moments, amplified by DJs, the company said. In addition, more than 150 Prime members who added TNF to their Prime Video Watchlist for a specific game received a package of experiences for the cities where 15 TNF games are being hosted, including a hotel room, plus a personal video from a hometown player ahead of the game. The guests will get to stand on the field during pregame warmups, sit in a Prime-branded section and receive a personalized football as a memento. Amazon also tied in Alexa voice control, saying Prime members with Fire TVs can tune in the game by saying, “Alexa, play Thursday Night Football.”