Nielsen CEO Kenny Meets With Simington and Carr Aides

“Having no standards, multiple standards, or ever-changing standards” for broadcast viewership ratings would create “any number of problems” in the video industry, said Nielsen CEO David Kenny in video conferences with aides to Commissioners Brendan Carr and Nathan Simington Wednesday, according to an ex parte filing posted Monday in docket 22-239. Simington and Carr have both expressed support for an FCC reexamination of the agency's reliance on Nielsen (see 2207180037). Nielsen has competitors but none has “devoted the resources necessary to provide a service as accurate and reliable as ours,” said Kenny. “Nielsen has worked hard to overcome the largely COVID-related concerns that led MRC [Media Ratings Council] to suspend Nielsen,” the filing said. Competitor Comscore is also seeking MRC accreditation.