Ukraine War Sparking Steep Declines of Advanced TVs in Europe

Macroeconomic conditions and geopolitical headwinds spurred a “dramatic slowdown” in second-quarter growth for the advanced TV market, reported Display Supply Chain Consultants Tuesday. DSCC defines advanced TVs as sets with an advanced display technology feature, including all OLED TVs, 8K LCD TVs and all LCD TVs with quantum dots. Q2 advanced TV shipments increased 7% year over year to 4.7 million units, the first time on record that quarterly growth was less double digits. “It appears clear” that the war in Ukraine is harming shipments in Europe, said DSCC. Q2 unit shipments to Western Europe decreased 12% year on year and revenue fell 14%, it said. Unit shipments to Eastern Europe declined 33% and revenue fell 27%, it said. Outside of Europe, global advanced TV shipments in Q2 remained in “growth mode,” with units increasing 21% and revenue growing 14%, it said.