Camera Improvements Could Prevent IPhone User Churn: NPD

Camera/video quality is the No. 3 purchase driver for smartphones, behind performance and battery life, NPD emailed Tuesday. Some 36% of respondents in surveys taken January-July said camera/imaging capabilities were a purchase motivator. The number jumped to 47% among former iPhone owners who switched to an Android flagship device above $800, it said. “Smartphone manufacturers have long used camera quality and computational imaging features as a point of differentiation and these features are becoming increasingly sophisticated,” noted analyst Brad Akyuz. “An improvement in camera quality/imaging capabilities could prove effective in eliminating a potential churn to the Android ecosystem among the iPhone user base.”