Meta, Within Unlimited Argue VR Deal Is Procompetitive

Meta’s purchase of Within Unlimited and its virtual reality fitness app Supernatural is a pro-competitive transaction that will benefit consumers, Meta and Within argued in separate filings Friday in 5:22-cv-04325 before the U.S. District Court for the Northern District of California (see 2208240023). The agency failed to establish that the defendants have market power in a relevant market, the two companies argued. The FTC’s “artificial argument” excludes a wide range of fitness products, and Meta had no plan to create its own VR fitness product before the purchase, Meta said. The agency failed to provide any plausible harm to consumer welfare, Within argued.