Hisense 3.0-Capable TVs Arrive at Retail, Starting at $799 List

The Hisense U7H and U8H lineups of 4K TVs with integrated ATSC 3.0 tuners arrived at retail starting at $799 list, said Pearl TV Tuesday. A third series of Hisense 3.0-capable TVs will debut later in the year, said Pearl. The sets were announced at CES 2022 (see 2201040038). “Hisense brings more broadcast options and upgrades to viewers who are ready for 4K OTA content,” said Pearl. Few, if any, broadcasters in 3.0's 50-plus U.S. markets are transmitting 3.0 signals over the air in 4K. The Pearl-operated WatchNextGenTV.com consumer education website says the technology built into 3.0-capable TVs “adapts as new features become available, so your TV will keep improving over time.” Heavy discounting was already evident at Best Buy on some new Hisense 3.0-capable sets, we found when we checked the online store Tuesday. Best Buy was lopping $450 from the $1,149-list U8H-series mini-LED 55-inch product. There’s no mention in Best Buy’s product overview or in its extended spec sheet about 3.0 support in the product, though the topic gets two mentions in the readers’ Q&A section.