Burglary Top Incentive for DIY Security Systems Buys: Parks

Some 49% of do-it-yourself security system owners bought their home security system due to a burglary at their home or the home of a loved one vs. 27% of professionally installed system owners, Parks Associates blogged Wednesday. “There are many new entrants in the DIY and monitoring landscape, so companies need to go beyond the standard peace-of-mind value proposition to differentiate in this crowded market,” said analyst Ryan Hulla. Benefits such as ease of use and access control innovations can help security offerings stand out, he said. Some security companies are branching out into new sectors, including energy services and vehicle monitoring.