Increased Sports Streaming Raises Piracy Risk, Says Intertrust

Pirating of live sports streaming is booming, with major and lesser sports franchises entering over-the-top licensing deals they might once have avoided just to protect traditional TV exclusivity, Intertrust said Tuesday. As more sports producers more to live streaming, there's a growing threat of increased losses to thriving, sophisticated online piracy operations, it said. The onus is on streaming sports licensees to have a broad-based anti-piracy strategy that includes multiple digital rights management operations, identification of pirate sources and disruption of their operations in real time without adding latency to live viewing, it said.