Qualcomm Becomes Manchester United’s ‘Official Global Partner’

Qualcomm signed a multiyear agreement making it the “official global partner” of Manchester United, they said Thursday. The “global strategic collaboration” will enable Qualcomm to promote the Snapdragon brand for smartphones, PCs, gaming devices, connected cars and smart wearables, they said. Qualcomm also will advise the U.K. team on planned improvements to mobile connectivity at Old Trafford, its home stadium.