Groceries Stole Some of CE's Prime Day Thunder: Feedvisor Report

About 17% of Prime Day shoppers bought groceries from Amazon, a “significant percentage on a day historically known for Consumer Electronics sales,” said a Wednesday Feedvisor report. Inflation affected purchasing for 83% of shoppers, pushing household items to the top of categories shopped during the two-day July sales event. A third of shoppers waited until Prime Day to make a purchase; 27% passed on an item that was a great deal but not a necessity; 18% stocked up on items; 13% decided not to buy something they had planned to buy; 6% bought a smaller size to save money; and 6% switched to a less expensive brand, it said. Eight percent bought back-to-school items, and 11% used Prime Day to get a start on holiday shopping, said the report. The average Prime Day household spend was $117; 16% spent over $200. Average order was $53.14, up from $47.14 during Prime Day 2021: 42% of orders were placed for $20 or less, 13% for over $100, it said. The typical observed Prime Day shopper was a high-income, suburban female 35-44, it said.