Shopify Invests in Email Customer Platform Klaviyo

Shopify invested in customer platform Klaviyo, which will be Shopify’s recommended email solution partner for Shopify Plus, the companies said Tuesday. Terms weren't disclosed. Under the partnership, Klaviyo will get early access to new Shopify development features to help merchants navigate recent shifts in online marketing, they said. Klaviyo's platform unifies customer journey data under a single solution and makes it accessible and actionable, they said. Klaviyo's software integrates with e-commerce platforms such as Magento, BigCommerce, Stripe and WooCommerce, plus over 220 apps.