Omdia Designated IBC2022's ‘Exclusive Research Partner’

The IBC2022 show picked Omdia as its “exclusive research partner,” said the analytics company Thursday. The designation will give International Broadcasting Convention audiences access to Omdia’s upcoming report on how the trends in free ad-supported streaming TV services, ad-supported VOD and connected TV advertising "are changing the TV and video landscape," it said. Innovations in AVOD, FAST, CTV advertising and hybrid subscription models “will make advertising the fastest-growing premium TV and video segment over the next five years," with global revenue increasing by more than 20% to exceed $320 billion in 2027, said Rob Gallagher, vice president of Omdia’s media and entertainment practice. Omdia analysts will present findings from the report as part of the IBC2022 conference program, said the company. IBC2022, its organizers’ first in-person show since 2019, runs Sept. 9-12 in Amsterdam.