Shopify, YouTube Launch Online Shopping ‘Integration’

Shopify and YouTube are partnering to give merchants and creators a new avenue for reaching consumers, said the companies Tuesday. The launch of YouTube Shopping on Shopify enables Shopify merchants to integrate their online stores with YouTube’s reach of more than 2 billion monthly logged-in users, they said. Shopify merchants can sell their full range of products on YouTube via livestreams, curated videos or store tabs, they said. "Commerce today is multichannel, and YouTube is one of the most influential channels on the planet," said Kaz Nejatian, Shopify vice president-product. "Shopify's new YouTube integration will fundamentally change what opportunity looks like for independent brands in the creator economy.” E-commerce via YouTube is an “additional layer of opportunity” for Google, said Alphabet and Google CEO Sundar Pichai on an earnings call in February (see 2202020001).