Pixelworks, Lightstorm Sign TrueCut Motion License Pact

Pixelworks is working with Lightstorm Entertainment, director James Cameron’s production company, under a “multi-title licensing agreement,” to bring its TrueCut Motion image-grading technology to Avatar, Titanic and other feature films, said Pixelworks Tuesday. TrueCut Motion, according to Pixelworks, offers filmmakers advanced mastering tools to control how motion is rendered in their films when modern consumer TVs with HDR, high resolution and high frame rates can compromise motion integrity. TCL at CES 2022 became the first consumer device company to publicly endorse TrueCut Motion in its smart TVs (see 2202110002).