Hisense Getting Big Lift in U6 50-Inch TV Sales During Amazon Prime Month

The Hisense U6 series 50-inch TV, discounted 25% during Amazon Prime Day, had a 2,615% revenue bump during a one-month period that included Prime Day, reported Jungle Scout Monday. Average ad spend per brand for Amazon Prime Day 2022 was up 11% over 2021, but return on ad spend sank 28% year on year, it said. The average ad spend per campaign slipped 3 points, while average ad spend per brand grew 11%, said the sales platform firm. Average attributed sales per brand fell 20% year on year; average sales conversions per campaign dropped 20%; and average sales conversions per brand decreased 8%, it said. Some 56% of respondents with access to a Prime account said they were likely to keep it for another year, a survey said.