Cowen Pegs Amazon Prime Day GMV Haul at $11.1B

Amazon Prime Day drove more than $11.1 billion in gross merchandise value, resulting in $6.8 billion in two-day revenue for the company, Cowen analyst John Blackledge estimated in a Friday research note. That’s $1.5 billion more than Prime Day 2021. Blackledge pegged the incremental revenue bump at about $5 billion vs. a typical two days of sales. Sales included $4.9 billion in first-party and $1.9 billion in third-party sales, he said. Amazon noted 20 million items are now available for one-day delivery vs. the 10 million it cited a year ago, and it said it now offers same-day delivery in 90 major metropolitan markets vs. 47 last year, the analyst noted. Amazon nearly doubled the number of same-day delivery areas driven by its “historic fulfillment investment spend over the past 2 years,” Blackledge said. The company reports Q2 earnings July 28.