Microsoft Selected as Netflix AVOD Tech, Sales ‘Partner’

Netflix picked Microsoft as its “global advertising technology and sales partner,” as it works to launch the ad-supported streaming tier it announced in April (see 2204200002), blogged Chief Operating and Product Officer Greg Peters Wednesday. “Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering,” said Peters. “It’s very early days and we have much to work through,” but the long-term goal is “more choice for consumers and a premium, better-than-linear TV brand experience for advertisers,” said Peters. Terms of the arrangement with Microsoft weren’t disclosed. Netflix reports Q2 results Tuesday.