Live Sports Increasingly Moving to Streaming, Intertrust Says

Livestreaming of events is rapidly becoming the cornerstone of sportscasting, Intertrust said Tuesday. A broad majority of fans watching on traditional TV channels want to move to livestreamed viewing, which enables such features as watch parties and enhanced viewing via virtual reality, it said. Broadcast TV sports programming has been a breakwall against what might otherwise be a more serious decline in legacy TV viewership, it said. Over-the-top ad revenue is starting to rival subscription revenue, it said.