NJ Broadcasters Oppose Geortargeted Radio

FCC authorization of geotargeted radio would create a “wild west” in New Jersey and disproportionately favor out-of-state Class B radio stations, said the New Jersey Broadcasters Association in an ex parte letter posted Thursday in docket 20-401. The tech would be “a threat to the vast majority of New Jersey’s lower powered, fully licensed stations,” the NJBA said, “Adding this splintering of new competitors will only further disrupt our industry and derail any hopes of recovery to 2019 levels, while repressing true localism. ... The NJBA is resolutely opposed to any proposal that advocates boosters being able to originate programming.”