Shopify Invests in Brand Content Platform Firm, Launches App

Sanity, with an investment from Shopify, announced an integration with Shopify’s Hydrogen framework that will give Shopify merchants a way to enhance shopping experiences with product and brand content. Merchants using the Sanity Connect for Shopify app will be able to build custom storefronts on Shopify, deploy product stories with rich media, embed product content on external channels, enable one-click ordering anywhere on a website and launch promotions on email and social media, the companies said Tuesday. Sanity is the first content management system partner to launch an app for Shopify’s Hydrogen commerce framework. The investment amount wasn't disclosed.